Google AdWords, bye. Greetings, Google Ads

 Google declared that they would update their advertising offerings in 2018. For rebranding purposes, Google will replace two of their advertising tools, Google AdWords and DoubleClick, with a new platform. The three key components of the new Google advertising tools are Google Ads, Google Marketing Platform, and Google Ad Manager.

Google AdWords and Google Ads are different. Google Ads will take the place of Google AdWords. Advertisers can purchase advertisements through Google Ads across all Google sites, applications, and partners. Because of this, these advertisers can connect with customers on Google Play, YouTube, Google Maps, and Google Search.

The vast majority of Google AdWords functionality will remain in Google Ads. There will, however, be modifications to the functionality and appearance. The advertising function for small and medium-sized enterprises is one of the new elements that will be included in Google Ads but not yet in Google AdWords. The Google Smart Campaign is the name of this new function. Small and medium-sized businesses can more quickly develop pay-per-click (PPC) advertisements thanks to Google Smart Campaign. You may also design ads in a matter of minutes and get results right away thanks to Google Ads' innovative technology. Google Smart Campaign's objective is to assist businesses in putting their attention on profit rather than process.